CDChoices CEO, Chris Graber, is one of 25 winners of the 2021 Empire Whole Health Heroes Awards, an award honoring Capital Region leaders who reflect the dedication of Empire BlueCross to demonstrate a commitment to public safety and wellness in our state. Chris says, “I am proud to look back and see that, despite the trying circumstances the pandemic brought, the Consumer Directed Choices team embraced the challenges with ingenuity, compassion, resilience, grit, and integrity. We adapted to the complexities of a demanding operating environment, and we are stronger because of it. We worked together to provide more value to the individuals in the community we serve. As a result, we grew our presence in existing markets, expanded into new ones, strengthened our brand awareness, and launched new products and innovative service offerings for the individuals we serve.”

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